Bridal boutique to relocate


A former lawyer who opened a bridal boutique in the village centre in October 2014 has decided to relocate the business.

Rachael Leaitherland will be leaving the London Road premises in mid-June and moving Atelier Bride to a small studio in Mere, where she lives. The business will continue to run, but in a slightly different way.

Speaking of her future plans for Atelier Bride, Rachael told me "The studio will offer brides the opportunity to buy ex-sample dresses straight off the rail. This will appeal to brides who are either short on time, or who want a designer wedding dress but don't have the usual budget required.

"The studio will be run on a "by appointment" basis, and brides will still enjoy the high level of customer service and attention to detail for which Atelier Bride has become known.

She added "I have loved my time in the village, but have come to realise that the majority of my brides find Atelier Bride by searching online, rather than by passing us on the high street.

"Bridal is also not an impulse purchase and, again, a high street presence doesn't make a great deal of difference. So, I'll be sad to leave the buzz of Alderley village, but it's time to move the business onto this next phase."

Atelier Bride


Here's what readers have had to say so far. Why not add your thoughts below.

Janice Hall
Friday 10th June 2016 at 10:12 pm
Willow Boutiques from Hale and Knutsford will be opening their third shop at 3A London Rd. We shall be opening very shortly and wish Rachael the very best in her on line bridal business.