Luxury brand sets its sights on former Wine Rack premises


A planning application has been submitted for the change of use of 51 London Road for the sale of foot and hand care products as well as treatments for hands, feet and nails.

The applicant Pedal Pulses Ltd, trading as Margaret Dabbs is a well established retail brand with similar retail premises in Marylebone, Notting Hill and Dubai.

The company has identified Alderley Edge as their preferred location for their first English venture outside of London, which is expected to create 10 full-time and 2 part-time jobs.

The proposal is to occupy the ground floor and basement of 51 London Road which has been vacant for over 5 years since Wine Rack closed.

In March 2015, Helvellyn Properties were granted planning permission to convert and extend 51/51A London Road and demolish 7 Stevens Street, which was last used as a bookmakers, and erect a new building. The two ground floor retail units (Henry Johnstone Jewellers and the former Wine Rack premises) will be retained with a side window added to the former Wine Rack premises and eight 2-bedroom apartments with on-site parking will be built.

The proposed opening hours for the Margaret Dabbs shop/clinic are 9am to 6.30pm Monday to Saturday and 12noon to 6pm on Sundays and bank holidays.

The Parish Council considered this application at their planning meeting on Monday, 18th May, and recommended it for approval.

Councillor Craig Browne said "I share the relief (which was also expressed by members of the public in attendance) that this building, which has been vacant for some time and had become an eyesore in the village, is at last going to be brought back into use. My only reservation was that there are already two other businesses on the opposite side of London Road, both of which provide a similar service (hands, feet & nails treatment); however, neither of them has raised any objection."

The planning application can be viewed on the Cheshire East Council website by searching for planning reference 15/1993M.

Margaret Dabbs, Planning Applications


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Marc Asquith
Tuesday 19th May 2015 at 6:02 pm
Jeeves #2 ?