New boutique showcases dazzling collection

An online resort and beachwear brand has opened its first retail store in Alderley Edge.

OutDazl opened on Saturday, 3rd June, bringing its hand picked selection of women's swimwear, luxury resort wear, kaftans, accessories, cocktail and party dresses to London Road.

The boutique offers a collection of unique pieces with styles ranging from French Rivera Glam to relaxed Boho Chic with individual embellishment, hand detailing and fine prints featuring throughout.

Showcasing independent French, Italian, Spanish and American brands, OutDazl aims to provide a one-stop style solution for your holiday needs, whether it's a weekend away or a destination honeymoon.

Originally from Egypt, owner Sally Burr now lives in Prestbury and is passionate about great style. Having set up her online business 5 years ago Sally now wants to bring her industry experience and personal styling to create a boutique experience in the heart of the village.

Sally said "I want to create an experience that feels like you have stumbled on a hidden holiday gem. That little store you discover tucked away, where beautiful fabrics, amazing designers, and gorgeous embellishment combine to create a sense of something truly special."

OutDazl is located at 79A London Road, at the junction with Chapel Road.