
We were informed this week by a friend in the restaurant trade that PizzaExpress has taken out the lease at 15 London Road. The premises has stood empty since the Wine Bar shut its doors after 35 years of serving the village. According to our source PizzaExpress will be opening a larger restaurant by knocking through to where the old Tuula shop was located.
In an attempt to confirm the story we spoke with Alex Whitelaw, the PR Manager at PizzaExpress, she told us "I can’t confirm we’re opening a PizzaExpress in Alderley Edge. We have looked at a site there but no decision has been made at this stage."
Given that the landlords, Congleton-based investment firm Roman Lodge, have reportedly been asking for an annual rent of £37,750 on a 15 year lease we were concerned the premises could remain empty for some time, especially with the current economic conditions.
Comments
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At an annual rent of £37,750, a small independent restaurant would find it hard to survive, but a big chain like Pizza Express could probably absorb the burden. So if it comes down to empty shops or a lively Pizza Express, I would vote for the latter every time.
During the credit crunch Pizza Express has been offering 2 meals for the price of one and on occasions I have noticed an abundance of diners in their Wilmslow restaurant while others have been virtually empty. Is two for the price of one frowned on in Alderley Edge? If so carry on frowning, I just can't wait to get my teeth into a delicious pizza, served in their NEW London Road restaurant!
The food is generally very nice and there permanently seems to be some sort of special offer on these days which makes PizzaExpress great value. If Pizza Express does open in Alderley Edge I really hope they won't try to pack as many tables into the restaurant as they have in Wilmslow.