Cheshire Police will be out in force during the winter months to deliver road safety advice and to target motorists who are taking risks by using their mobile phone whilst driving.
The targeted enforcement campaign, which runs until the end of January, will involve the use of patrols to reinforce the message to drivers and the local community about driving whilst using a mobile phone in a bid to drive down the number of persons killed or seriously injured on the roads of Cheshire East as a result of someone having used a mobile phone.
Cheshire Police state that you are four times more likely to crash if you use a mobile phone whilst driving. Drivers are at risk whether they use the phone hands free or hand held as they are much less aware of what's happening on the road, fail to see road signs, react more slowly and can take longer to brake.
Tweeting and driving is a new risk. According to a recent survey of 1,000 motorists, it showed that while 92% knew it was illegal to use a hand held mobile whilst driving, as many as 45% sent text messages and made calls whilst at the wheel. 37% said they found it impossible to ignore mobile alerts whilst driving and 19% have rummaged through a handbag or pocket to try and find their phone whilst at the wheel.
Motorists are being increasingly distracted − messages being posted on Twitter are a cause for concern for the safety of other motorists and pedestrians. As many as 9% of motorists are using mobile internet services while driving.
A third of motorists still use a hand held phone while driving, despite more than a million convictions for the offence over the past decade.
A Cheshire Police Road Traffic Officer said "Our advice to motorists is to remove the temptation by switching off all mobile phones, so that you can focus on the road ahead."
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Last week I saw a school coach driver texting whilst sat in traffic with the coach full of children. Are these people another section of society who will think accidents never happen to them.