According to one of the major supermarket chains, the "millionaire's paradise" in which we live is the vainest place in the UK.
Tesco has recently announced in a press release that "Alderley Edge is now officially the UK's self-tan capital".
Apparently more self tan lotions, mists and mousses are sold to people wanting the perma-tan look in the Alderley Edge area than anywhere else in Britain.
This conclusion comes from a survey Tesco carried out at nearly 200 stores, the results of which have been used to produce a map of self tanning product sales to reveal the UK's vainest and least vainest towns.
According to Tesco "So strong are sales in the Alderley Edge area that they almost double those of Romford, the Essex town with the highest demand, which only makes it into sixth place in the UK self-tan league table.
"Other high sales are in Glasgow, Blackpool, Cardiff, and Newcastle."
Tesco beauty products buyer Jennifer Jones said: "The huge success of The Only Way Is Essex TV sitcom and its perma-bronzed cast has created an impression, however unfairly, of those living in the county as being the vainest in the UK.
"However, actual sales can firmly put that myth to rest and reveal that the country's most ardent self tanners are indeed residents who live around the Alderley Edge area."
The numbers used in this survey didn't come from sales of self-tan products at Tesco Express in Alderley Edge but from sales at their Tesco Extra store at Handforth Dean.
Presumably only a small percentage of the self-tan products sold at Handforth Dean were actually bought by people living in Alderley Edge, now labelled "the self-tan capital of the UK", and surely many of the residents who want a bit more colour would use one of the beauty salons we have on our doorstep.
This half-baked story appeared in The Mirror on Saturday, 9th February.
In addition to being the vainest place, according to new figures Alderley Edge is also Britain's sex capital.
Based on last year's sales at Lovehoney, our residents spent an average of £1.72 on sex toys a year, which is more than anywhere else.
Once again we are compared with Essex, as Chigwell - home of the show The Only Way Is Essex - came second, with residents there spending £1.56 a year.
Lovehoney co-founder Neal Slateford said: "It's no surprise that we are so popular where many of our Premiership footballers live! But we are finding Fifty Shades of Grey has sparked interest in sex toys everywhere.
"People would rather spend £40 on some sex toys than go out for a meal together, especially with the recession biting."
This bonkers story was covered in The Sun on Sunday, 10th February.
What do you think about the portrayal of Alderley Edge in the national press?
If you have any favourite stories about our village which have appeared in the national press please do share them via the comment box below.
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