Twenty eight people were killed and 433 seriously injured on Cheshire's roads last year.
As part of Brake Road Safety Week, which runs from Monday 17th to Sunday 23rd November, Cheshire firefighters will be out and about across the supporting the national campaign and passing on vital safety advice.
For this year's Road Safety Week, the Service is asking everyone to look out for each other on roads, because being selfish can easily lead to tragedy. They will be particularly calling on drivers to protect people on foot and bike by slowing down to 20mph in communities, looking longer and taking it slow at junctions and bends, and giving people plenty of room.
Peter Shields, Assistant Road Safety Manager for Cheshire Fire and Rescue Service, said: "We want everyone to put safety first, make sure they can be seen, not take chances, and be considerate to one another. This will help avoid tragedies with people suffering horrific injuries or even being killed because of someone going too fast, too close or not looking out.
"Firefighters will be out and about across Cheshire throughout November to help raise awareness of road safety issues and encourage everyone to be aware of road safety, not only from behind the wheel but also when walking, cycling, skating or running. We are committed to reducing the number of people killed and seriously injured on our roads and so we are delighted to support Brake with this important campaign."
Fire and rescue crews will be giving out road safety advice throughout the week at Sainsbury's on Alderley Road, Wilmslow and Handforth Dean Shopping Centre.
