Cup win is the icing on the cake


G Wienholt is celebrating after winning a biennial national competition which was voted for by their peers.

The traditional bakery, which was established in 1950, has picked up the British Confectioners Association Cup in recognition of its high quality products. Sixty of the countries top bakeries take part in the competition which has been held since 1908.

The British Confectioners Association (BCA) is a group of sixty bakers who have been nominated and elected to join. They get together five times a year with each meeting hosted by a member at their business.

Heather Wienholt explained "Each time we meet we are asked to bring a specific product which is judged at the meeting. Over the last two years there was six heats, we won with our cherry slab, mince pie, Christmas pork pie and pistachio macaron. Which gave us enough points to be the overall winners."

Heather Wienholt, Martin Wienholt and Gary Morrison were awarded the very old, ornate and rather large cup at the recent BCA AGM and it will now take pride of place in the shop window.

To help celebrate their win, Wienholts are planning to sell their winning products half price, one each week for the duration of November.

Heather added "Winning this cup is a huge honour as it means G Wienholt products were judged to be the best products out of 60 of the best bakeries in the UK.

"We have chosen not to grow our business as we have always cared so much about the quality of our products, it is what motivates us and to say we care passionately about cakes and pies is a bit corny, but it's true. We jump through hoops every day to get it right and winning the cup means that our efforts have been rewarded by the baking industry."



Here's what readers have had to say so far. Why not add your thoughts below.

Pamela Scoltock
Tuesday 4th November 2014 at 3:57 pm
Delighted for weinholts. Congratulations. Have been purchasing the cakes and pastries for 23 years and have never ever been disappointed. A trophy well deserved.
Peter Wright
Tuesday 4th November 2014 at 7:22 pm
Well done Heather, just rewards for above all, the consistency in your products, I miss the Friday morning pies at work!
Tim Jackson
Tuesday 4th November 2014 at 9:11 pm
Heather and all at G Wienholt very well done and justly so! The real proof of your quality and hard work are the long queues of customers who come to your shop every week from miles around to buy your stunning array of products. You do a fabulous job, it is wonderful to see such success passed down through several generations. You are a true credit to our wonderful village. Thank you and keep going.
Christine Munro
Wednesday 5th November 2014 at 8:15 am
Congratulations Heather, Martin and Gary. Such a well deserved win. Your delicious cakes and pastries are winners with my family.
Diana Bullock
Wednesday 5th November 2014 at 10:10 am
Well done to you all. It seems a long time ago when I worked in the shop as a Saturday girl in the 1960s and the quality was just as good then. Mr. Wienholt, senior, was a great gentleman and, of course, Mrs. Wienholt, senior. Martin and Rosemary have certainly carried on the business well and now, of course, Heather and Gary and the rest of the team. Thank you for such a lovely shop.
Richard Fitzwilliam
Wednesday 5th November 2014 at 10:35 am
Well done to all. Such an excellent shop and well deserved praise.
Can we buy the Confectioners Cup Collection so we can try all the winning entries in one package?
Claire MacLeod
Wednesday 5th November 2014 at 11:46 am
Brilliant! Well done, Heather and Gary and team. Richly deserved.
Heather Wienholt
Thursday 6th November 2014 at 7:17 am
Pamela, Peter, Tim, Christine, Diana, Richard and Claire - Thank you for your lovely comments!
Sandy Marshall
Thursday 6th November 2014 at 9:41 pm
How refreshing to have a company not obsessed by expansion and profit making! Long may you continue to produce your delicious produce for the gastronomic pleasure of local residents, and congratulations on winning that well deserved cup!
Jackie Woodhouse
Thursday 6th November 2014 at 11:01 pm
It's all very nice promoting cakes, pastry and fatty foods but it's unhealthy and I oppose to it
I have joined the gym and stopped eating junk food.
Lost 2lbs in two weeks :)))
Suggest all you cake and pie eaters join me
Heather Wienholt
Friday 7th November 2014 at 7:08 am
Thank you Sandy, you seem to have summed up the ethos of the independent high street retailer in one sentence!
Diana Bullock
Friday 7th November 2014 at 8:11 am
Well said, Sandy.

Jackie, I am 67 and I have been more or less the same weight since I was in my teens. Eat sensibly and exercise by walking, etc. but you don't necessarily have to join a gym. I always have a piece of cake, or, maybe, two pieces at lunchtime and, usually, a chocolate biscuit at suppertime but I do walk most of the time and would not dream of getting in my car to go to the village, (which is what a lot of people seem to do) which is about a 10/15 mins. walk from where I live, although I do walk reasonably quickly. There is no harm in having a cake or a pie, just be sensible about how much you eat and, of course, don't eat junk food.
Derek Stevens
Friday 7th November 2014 at 8:49 am
You have worn yourself out at the gym and only lost 2lbs ( mostly retained fluid. I suspect) in two weeks!!!
If I was you I would enjoy life and eat some of the nicer things in life -Weinholt produce for one!!