Parade car parking fees could rise

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Cllr Frank Keegan reported at this week's Parish Council meeting that parking charges are likely to increase at The Parade car park in the centre of the village.

He told fellow councillors that the new owners, Aberdeen City Council Pension Fund, are looking to increase the charge for an hour's parking from 40p to 60p and presumably the other rates would also increase.

Cllr Keegan said "Parking charges deter footfall, so increases will see a reduction in village footfall, which will be hard for the retailers. Strangely enough the A3 users will escape scot free, because their main activity is at night. I have argued that the rate should be left alone, but the hours extended to charge late night diners."

He added "Car parking charges are a tax on local businesses, we will continue to oppose car parking charges being increased."

My understanding is that Cheshire East Council (CEC) will have a management contract for the car park and the owners will set a figure with them, so CEC will either have to accept the increased charges or less revenue from managing the car park.

Cllr Keegan said "It is not inconceivable that in a few years time when the leases can join there will be an expansion of the site and that will effect the potential parking on that site.

"I think we have between two and three years before one of the leases runs out and before there is the opportunity for one of them to purchase the other lease."

He added "The decision by either food store will be a commercial decision, but Waitrose has been a big success, and one could easily see the company wanting to increase its size.

"The Alderley Edge Co-op must be one of the Co-op success stories, so it will remain a commercial decision between two different companies and the landlords will maximise their return. I think it is highly likely that increases in size of the retail offer will mean that parking will be lost in future precinct developments, in addition to the 20 spaces already lost on West Street."

Tags:
Parish Council, Parking
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Comments

Here's what readers have had to say so far. Why not add your thoughts below.

David Hadfield
Tuesday 10th July 2012 at 3:52 pm
I'm not getting into potential issues between the two supermarkets as explained above, but I think it disgraceful that someone / anyone can increase the current car parking charges on The Parade car park.
You only have to go to the Wilmslow branch of Waitrose to see how successful they are by not making any car parking charges in their purpose-built car park.
When will some of these idiots who run The Parade car park realise that by increasing their charges just drives customers away from Alderley Edge.
I will make a point of never, ever, parking in their car park any more, and if everyone took this stand, then at least a protest of some sorts should hurt them financially.
David Hadfield
Ray Tarr
Tuesday 10th July 2012 at 4:37 pm
I totally agree with David; Most people who park in this Car Park during the day are residents to Alderley Edge or immediate area, we already pay high rates to the Council and support local shops.

To my knowledge the Car Parking Rates have already increased, why a further increase. Aberdeen City Council Pension Fund must see Alderley Edge as rich pickings.

If it is a fait accompli CEC should accept less revenue for managing the Car park - If the fees rise the then lets follow David's lead "The less people who use this Car park will impact on revenue and perhaps make a stand for the residents of Alderley Edge" ... enough is enough!!
Judy O'Brien
Tuesday 10th July 2012 at 6:12 pm
I frequently hear people who come to my Alderley Edge based business complain that they love the village, but they do not come often because it is hard to park and expensive to park. Increasing the fee will have a detrimental effect on the village and should be avoided if possible.
Terry Bowes
Tuesday 10th July 2012 at 6:22 pm
Why not consider something like Booths Supermarket in Knutsford,still run by CEC,the ticket you get comes with two parts-one to display in the car and the other to present at the till for a refund of the charge.Presumably for as a reward for using Booths.
Brian Etchells
Tuesday 10th July 2012 at 6:33 pm
As Ray says, we already pay high rates to the council, why should we pay higher parking fees. I actually never use the parade car park on principal, as I don't agree with parking fees anyway. High Parking fees just deter people from using local shops. Free parking increases the footfall. Maybe if Waitrose and the Co-op paid the parking fee Aberdeen City Council pension fund people would still be happy and the two supermarkets (as well as our fantastic local shops) would also be happy.

How did we get into a situation where Aberdeen City Council own a car park in Alderley Edge?
Do we own a car park in Aberdeen?
Frank Keegan
Wednesday 11th July 2012 at 3:22 pm
Wednesday 3pm UPDATE : I have been to Sandbach today and bumped into the Committee Chairman who gave me the info last week about charges. The reality is that Cheshire East are the culprits, and not Aberdeen! Cheshire East pay an annual fee to Aberdeen and then they keep all the income and all the ticket fines. At the moment they collect roughly £35,000 more than they have to pay out, so there is no justification for increasing the charges.

There is a mindless mantra of "we are all in this together", but that is crass. Increased charges will lead to fewer people using Alderley Edge, because not only would the Precinct be put up, but South St would have to be put up to 60p also. It is not allowed (under the traffic order) to have two different rates. Two car parks having fewer people in them would lead to a loss of revenue, which is a circular argument because eventually the car parks would be empty.

I was in Macclesfield recently and the car parking cost is 70p per hour - 70p - and the Town centre looks shabby. No wonder, because the parking charges must have driven away all the customers.

Alderley Edge has a thriving A3 economy, Restaurants, and the parking charges could be extended beyond 6pm to charge £3 per car till midnight. Not a big charge on to a night out, but saves the daytime parking. The extra income from nighttime parking would double the annual collection in Alderley Edge.

We need to think more creatively and not just resort to the lazy option of putting daytime rates up!
David Hadfield
Wednesday 11th July 2012 at 5:34 pm
Frank Keegan ; Why are you suggesting yet another (new) car parking charge of £3 per car just because someone wants to come into the village and park in the evening ?

We've gone now from a zero charge for car parking in the evenings to £3 per car ...... why ?

This is not "thinking creatively" as you suggest, it is just not thinking at all.
For goodness sake, have you thought this through ?

From a ZERO charge to £3 per car in the evening ............. this is just downright stupid !

(I think you're suggesting this idea as a wind-up joke ........ well, if so, it's worked)
Ray Tarr
Thursday 12th July 2012 at 2:51 pm
Frank,

Why do Cheshire East not acquire the Car Park from Aberdeen City Council out of the yearly profits they have been making; lately £35,000 profit from parking fees and FINES! (per annum)
Then approach the Co-op and Waitrose to subsidise parking for all shoppers using the Stores and Village. I understand Waitrose wish to increase the footprint of the Store in this location, or is that just rumour?

This will increase the footfall in the Village, meaning good revenue for our local shops and less For Sale & To Let Signs in the High Street. The local shops already tell me the rents and rates are far too high with many struggling as a business.

The Council represents the Community and should listen to consensus of opinion.

David, Judy, Terry, Brian ... what do you think?
Alan R Davies
Thursday 12th July 2012 at 8:31 pm
So now we know that it isn't a parking charge, it's a parking tax. I've got a better idea for Cheshire East if they want to raise revenue. Employ a parking warden in the evening and slap tickets on those who rejoice in parking on double yellow lines and bus stops outside the restaurants. If Cheshire East can't do it for any reason they should outsource it. Any private company would make a handsome profit from the income.
Ricky Lee
Thursday 12th July 2012 at 10:13 pm
Won't that push people going to bars and restaurants ended up parking on the side streets in front of villager's home.
Steph Walsh
Sunday 15th July 2012 at 7:41 pm
I'm a little taken aback by these comments against raising parking fees, unless we are proposing to go from 60p to £20 per hour. I know that they are never popular but... isn't Alderley considered to be an 'affluent' place, presumably visited by 'affluent', whatever that means, people? What are fewer than a couple of quid worth of parking these days? Yesterday I parked at the Festival Hall and it cost me a paltry £2.10 for 4 hours. 4 hours in Manchester cost £15+, depending on which NPC you use. The Parade carpark only charges about 60p, if I remember correctly, for a couple of hours, surely people can afford an extra few pence? Now if we're taking exception to a raise because we love to have a go at the Council for whatever reason, then that's a different matter, but parking in Alderley is hardly expensive. Let me just think about stuff I can buy with £2.10... A handful of iced cups from Simm's maybe... A Sunday paper perhaps, although not the FT.
Brian Etchells
Sunday 15th July 2012 at 10:34 pm
Some people in Alderley Edge are affluent
They are the ones who park on the double yellow lines and pay the fines
They are the ones that don't care how much they pay to park
Many people in Alderley Edge are not affluent
I personally never park in Manchester. I drive to Altrincham and use the Metro
David Hadfield
Monday 16th July 2012 at 6:38 am
I'm a little taken aback that anyone should be in favour of ANY car parking increases.
Car owners are taxed to the hilt anyway and this proposed increase is yet another round of higher charges, and it doesn't matter whether we live in an affluent area or not.
Next you'll be suggesting that as it's Alderley Edge, we should all pay an extra charge for all our shopping just because we live here (eg; Should we have a surcharge on the Daily Telegraph of 20p extra because we've purchased it in the local newsagents) ?
Alan R Davies
Monday 16th July 2012 at 8:35 am
I'm quite happy to pay a small and reasonable parking charge as a contribution to the cost of providing these facilities in the village. Since Cheshire East are evidently already making a substantial profit from operating this facility, I'm not prepared to pay more so that the extra money can go into Cheshire East coffers to fund some of the incompetent and wasteful nonsense which is widely reported elsewhere on this site, e.g. the aborted Lyme Green recycling depot, the Chief Executive's salary package, and the budget provision for a temporary Chief Executive. If the extra revenue was to be ring-fenced to be invested in Alderley Edge I would think differently, and would be happy to pay a reasonable increase.
Ricky Lee
Monday 16th July 2012 at 9:05 am
Totally agree with Alan, we shouldn't be subsidising CEC mistakes elsewhere.
Steph Walsh
Monday 16th July 2012 at 9:40 am
David (and others), I've never said that I welcome parking charges increases, I said that I am slightly taken aback by the uproar that a few pence have the potential to be generating, at least in this forum. As someone who drives into Alderley all the time because I do not live bang in the middle of the village (not for long, as I am moving there next month), I find that an increase won't put me off from coming, provided we are not talking 20 quid an hour, as I stated above. I also think that whoever parks on the double yellow lines is going to continue to do so, regardless of how much, how little or if at all the parking charges exist.

For what it's worth, I think that the state of South Street carpark is a disgrace but if I want to come to Alderley and spend my cash there, that's what I've got and I'll end up paying whatever they ask me to pay (until I too live around the corner, then I'll leave the car at home at last and walk).
Alan R Davies
Monday 16th July 2012 at 12:20 pm
I'm fully aware that those who park on yellow lines will continue to do so, especially since they are encouraged by the fact that Cheshire East can't be bothered to enforce them after 6pm. That's why I suggested that Cheshire East would better concentrate their efforts in that area in the interests of both revenue and road safety. You have to sell a lot of parking tickets at 60p to match a parking fine of £70. Also, I would point out that Manchester City Council will remove dangerously parked vehicles to the vehicle pound. That might be something that Cheshire East might usefully consider.
Steph Walsh
Monday 16th July 2012 at 1:24 pm
I too think that they would make an awful lot more money if they sent out their over-zealous maggots in the evening or on Sundays instead... We are always talking about Congleton Road as a difficult stretch due to the cars parked by the pub, but I find the corner of West Street at London Road murderous due to the number of vehicles temporarily parked right on the crossroad.

Lots of people stop off to go to the ATM at Barclays (are they all disabled?), taxis are always parked there in the evening, many others simply cannot be bothered to park within the bays or elsewhere and just make it very difficult for anyone coming out of West Street to edge out onto London Road. One is therefore in the middle of this already tiny street and cannot see left or right because of the cars parked there. Meanwhile, those coming north and south of London Road try to turn in because they cannot see you either.