I couldn't help but notice when I went down to the Co-op today that somebody had covered the pavements with adverts promoting their exterior cleaning company.
I saw five of these large adverts on the pavement by the parade and they certainly made an impact. However, I was shocked that a company would resort to what is essentially graffiti in order to promote themselves.
My initial thought was how long do these adverts last? - presumably they eventually get washed away from the rain. Or maybe you have to call the said company out to clean up the adverts themselves!
I've heard a lot of negative comments and concern about the growth of A board advertising, both in Alderley Edge and Wilmslow, but it would seem that the council could now have a whole new form of unconventional marketing to deal with.
Personally I hope this form of guerilla marketing doesn't take off, just imagine if they started using colour adverts.




