Should Parish Council take traditional or more modern approach with new boundary signs?

Following discussions with a group of local residents, Alderley Edge Parish Council are looking to develop new boundary signs as they feel it is important to position much better signs to mark the road boundaries to our village, especially as there are no signs at all on some approaches.

The Parish Council is now considering two options, either sticking with a more 'traditional' approach to boundary signs using ones similar to most towns and villages in the country. Alternatively, their preferred option is to use their new logo to create more "stylish" signs.

Councillor Mike Dudley Jones said "Many residents in Alderley Edge have commented very favourably on the new 'logo style' we have used, particularly in editions of the Parish Update magazine we distribute to every home in the Village, on a quarterly basis. However, not everyone is clear on what the 'logo' represents and we felt it was important to outline the background to it so that there is a wider understanding, especially as we have a strong desire to use this style in the Boundary Signs Project.

"As you approach Alderley Edge, almost from any direction, and especially by train, you will see the spires of either St Philip's Church or the Methodist Church. Rising up above the Village is the steep 'curve' towards 'The Edge', a landmark for which we are famous. It seemed appropriate, therefore, to focus a new logo design on 'the spire and rising curve' symbols. We felt that the design should be simple, clear and unique."

Alderley Edge Parish Council carried out some brief research at the Village Show on 1st September where they placed an A1 sized board to gauge reaction to these two options and to chat to people as they considered them.

Councillor Mike Dudley Jones explained "It became apparent that visibility was the principle concern and as the more traditional option showed black lettering on a white background this option was more favoured. Most did not favour the 'coat of arms' though. However, where the symbolism of the new logo was understood, many said they loved it. Others said they would have favoured a new, more modern look but only if it was more visible. Some also felt the new logo style was a little small and looked like a 'tick'!"

Since then the two options have been re-worked - see above - and the Parish Council would welome your opinion to help them develop this project.

Please consider the two options and decide which you believe to be the best for our Village and using the comment box below simply write Option 1 (coat of arms) or Option 2 (new logo), pus of course any feedback you wish to provide.

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Comments

Here's what readers have had to say so far. Why not add your thoughts below.

Andy Brown
Thursday 11th October 2018 at 2:40 pm
Option 1

Let's stick with tradition for once!
Jon Williams
Thursday 11th October 2018 at 3:19 pm
Option 1 again
Debbie Scott
Thursday 11th October 2018 at 4:30 pm
Definitely option one, coat of arms.
Simon Cartlidge
Thursday 11th October 2018 at 6:24 pm
Option 1 is traditional and stylish. I personally don't care for option 2 at all.
David Hadfield
Thursday 11th October 2018 at 7:13 pm
I agree with all the above views ….. Option 1 is elegant, traditional and stylish.
Tradition is always there when the current trendy modern ones become obsolete or are overtaken by even more modern ones !
Andy Shaw
Thursday 11th October 2018 at 7:20 pm
Option 1
Sarah Farrer
Thursday 11th October 2018 at 8:41 pm
Option 1 (coat of arms)
Mike Dudley-Jones
Thursday 11th October 2018 at 10:06 pm
Thank you to those who have posted their preference here already.

May I please encourage as many residents as possible to respond here as it is important to ensure we go ahead with signage that we are all comfortable with.
Alan Brough
Thursday 11th October 2018 at 10:24 pm
I actually like the the symbolism of the new design. It’s simple, neat and uniquely Alderley Edge.
Andrew Norbury
Friday 12th October 2018 at 5:35 am
Option 1 (coat of arms)
Fiona Doorbar
Friday 12th October 2018 at 6:28 am
Option 1....font , layout and logo is better imo
Mike Dudley-Jones
Friday 12th October 2018 at 7:36 am
Thank you to those who have posted their preference here already.

May I please encourage as many residents as possible to respond here as it is important to ensure we go ahead with signage that we are all comfortable with.
Ashley Comiskey Dawson
Friday 12th October 2018 at 9:48 am
Option 1 (Coat of Arms)

Three observations:

1. The article in the AEPC newsletter; I personally feel is heavily biased in favour the new .
"tick" sign.
2. There are no costings for the replacement of these boundary signs in the newsletter or this article. In my experience they can be quite expensive (in the region of £2,500.00 to £3,000.00 each) - Having to replace? say 8? seems costly.
3. Not sure where the missing signs are off the top of my head, but surely a more sensible option to simply replace these with the current design.

With so much change already occurring in and around the village, I am personally of the opinion that this is one small piece of the tradition of Alderley Edge which should remain.
Giles Geddes
Friday 12th October 2018 at 10:34 am
Option 1 please.

Option 2 looks like it should be outside a comprehensive school.
Muhammad Rafique
Friday 12th October 2018 at 12:15 pm
Option 1 please.
Stacey Cartlidge
Friday 12th October 2018 at 12:32 pm
Option 1. I agree with Giles regarding option 2.
Kriss Coombes
Friday 12th October 2018 at 12:55 pm
It's 0ption 2 for me, however, I can live happily with the final decision and my thanks to the P.C. for offering us the choice.
Lisa Reeves
Friday 12th October 2018 at 1:34 pm
Normally my preference would be for modern contemporary design, rather than traditional, but in this instance I would go with Option as I think it looks more professional.
Mike Dudley-Jones
Friday 12th October 2018 at 2:09 pm
Thank you to those who have posted their preference here already.

May I please encourage as many residents as possible to respond here as it is important to ensure we go ahead with signage that we are all comfortable with.
Vince Fogharty
Friday 12th October 2018 at 3:39 pm
Option 1, it wont age. The other one reminds me of the retailers "Savers" logo
Kelvin Briggs
Friday 12th October 2018 at 4:35 pm
Option One is timeless, quality, appropriate, a positive welcome .

Mike’s quote says it all about option 2.

‘Not everyone’s clear what the logo represents’

If you have to explain the logo to locals then the casual visitor has little chance of understanding it.
Any new visitor entering Alderley Edge would just see a ‘tick’. My view is it’s lifeless , confusing and fails to do the job.

As an Alderley Edge In Bloom volunteer it has been disappointing to hear The ‘Britain In Bloom’ Judges comment that our current signage let’s us down.

Our neighbours in Wilmslow have some smart examples including neat planters housed beneath the signage.

Perhaps some discreet sponsorship could help cover the costs Ashley has described.




Lisa Reeves
Friday 12th October 2018 at 4:45 pm
I just thought I'd check on the very informative local website wilmslow.co.uk :)) regarding the boundary signs in Wilmslow. https://bit.ly/2yxPuHJ

Wilmslow Town Council purchased six new boundary signs in 2013 at a cost of £3900, plus installation costs.

Here's a more recent photo of one of the signs with the planting and the additional sign announcing their Gold award in the North West In Bloom competition. https://bit.ly/2RMbbwd
Kristina Hulme
Friday 12th October 2018 at 5:15 pm
Option 1 please for the Hulme family
Susan Dawson
Friday 12th October 2018 at 5:52 pm
Option 1 Please
I do not like the look of the modern sign and as many others on here have commented, prefer the traditional one.
Clare Hartley
Friday 12th October 2018 at 8:40 pm
Option 1 please. The font in Option 2 is not as clear and squeezed together.
Richard Downs
Saturday 13th October 2018 at 6:38 am
Option 1 for sure
Option 2 will date very quickly; in fact it already looks old, like something that was done in the 90's we would rather forget about.
Jaki Pariser
Saturday 13th October 2018 at 7:41 am
option 1 with the coat of arms please
Sandy Marshall
Saturday 13th October 2018 at 10:05 am
Oh dear, I seem to be in very much in the minority, but I prefer option two!
Helen Gaughan
Saturday 13th October 2018 at 10:43 am
Option 1 , no question !!!
Stewart Dyer
Saturday 13th October 2018 at 2:09 pm
Option 2 - more relevant to us, and not exactly the same as every other town and village in the UK.
Duncan Herald
Saturday 13th October 2018 at 2:51 pm
Option 1 please; its dignified.

I was a little involved the last time (a few years ago) some such signs were re-placed.You'll need the permission of Cheshire East.

As I recall, the work/cost was all down to the then Parish Council. Why? Because that was much less costly that 'using' the Local Authority.

Along with Ashley C. D. (above), I'd like to see the costings please.

Also please how many new signs are anticipated? How many will be as replacements for existing signs? and how many will be in new places?

Also a list of where the signs would go?

Also it it envisaged that the whole cost would be to the Parish Council? Or will Cheshire East 'cough up- some of the cost?
Susan Parker
Saturday 13th October 2018 at 3:21 pm
Option 1.
Diana Bullock
Saturday 13th October 2018 at 3:51 pm
I prefer Option 1.
Victoria D'Arcy
Saturday 13th October 2018 at 9:04 pm
Option 1 for this household please
Roy Sower
Sunday 14th October 2018 at 11:23 am
Option 2 for me. Option 1 is too old fashioned.
Erica Maslen
Sunday 14th October 2018 at 12:23 pm
Option 1. The modern logo is unclear and looks a bit cheap..
Lawrence Reeves
Sunday 14th October 2018 at 1:46 pm
My choice is Option 1.

I do not choose it because it is traditional, but because I am not impressed with Option 2, the Alderley “Tick”.

I have not received any of the five Newsletter’s through my letter box, although I did receive the Alderley Edge FIRST promotional material prior to it’s en bloc success at the 2015 elections. Therefore, until this article which prompted me to check the PC web site and I found the Newsletter’s, I was not aware that the council had re-branded, re-imaged or whatever, Alderley Edge.

I respect that someone spent time designing the logo, but what brief was given by the council? It is standard practice to define all the ways in which a design is expected to work, but it looks to me that on a road sign was not one of them.

For me the logo does not even work stand-alone, and I agree wholeheartedly with what Kelvin Briggs says of it. In my opinion the “tick” does not work, the large amount of white space between the long arc and Alderley Edge does not work. It just does not look professionally designed.

In the context of the road sign, it just looks like a logo with “Welcome to” stuck above it, which it is. Not only is it in a different font but the “tick” places a barrier with Alderley Edge. Not very welcoming!

There is good modern, and bad modern.

Our nearest competitor is Wilmslow (see Lisa’s link to their new signs) and they give a warm and genuine

WELCOME TO
WILMSLOW

All linked together, same font, and a similar size.

Please don’t let them be better than us at welcoming visitors to our village.
We could even go one better, and make the signs two sided, and yes I know there would be an extra cost. The reverse message could read “Thank you for visiting Alderley Edge”. A thank you is always appreciated.
Richard Stewart
Sunday 14th October 2018 at 6:53 pm
Option 1 please
Julie Curzon
Monday 15th October 2018 at 8:43 am
Option 1 please
Sam Cummings
Monday 15th October 2018 at 9:35 am
Option 1 - I think if you have to show what option 2 is supposed to look like with a side by side comparison to a very particular view (Where is that even from?)... it's kind of like having to explain a joke.
Mike Dudley-Jones
Monday 15th October 2018 at 3:54 pm
Once again could I thank all those who have responded. We have put a 'closing date' of the 31st October on this feedback stage although the majority support appears to be for Option 1.

The group felt it was important to offer a choice and like anything new there did need to be some extra explanation as to how Option 2 came about, whereas Option 1 was presented in a more 'familiar' form. In any event of course, the Parish Council will respond to the majority decision.

I can confirm that estimated costs are in line with Lisa's Wilmslow costs not the higher ones you may have seen - but the final detailed costs have yet to be finalised. Tooling charges for the engraving of a Coat of Arms for example are always going to be higher than for what some still see as 'a tick'!

Once the closing date has been reached the Boundary Sign group can develop the project further. Hopefully, before too long, visitors to Alderley Edge, will know when they have arrived here!
Duncan Herald
Tuesday 16th October 2018 at 8:55 am
I agree with Lawrence above; make the words 'welcome to' as large as the village name.
David Cummings
Tuesday 16th October 2018 at 11:37 am
option one for me please
Caroline Francis
Tuesday 16th October 2018 at 4:15 pm
Option 1 for me!
Jean Walker
Tuesday 16th October 2018 at 4:21 pm
My choice is Option 1.
I love the concept of Option 2, but the design does not look as stylish.
Ian Cook
Tuesday 16th October 2018 at 4:29 pm
Stay as they are, but improve the flower displays underneath them.
Joan Wright
Tuesday 16th October 2018 at 5:29 pm
The Wright's would like Option 1 for welcome to signs but also love the modern version for marketing and advertising so just to be awkward would like both!
Jonathan Lloyd
Tuesday 16th October 2018 at 7:13 pm
No contest.
Option 1 with cost of arms please on behalf of the whole family
Francis Grundy
Wednesday 17th October 2018 at 3:04 pm
Option 1
Verity Williams
Wednesday 17th October 2018 at 8:03 pm
At the moment option 1 is the better of the two, though not exactly original or unique. Though the rationale for the crest is interesting and includes much of Alderley’s history http://www.ngw.nl/heraldrywiki/index.php?title=Alderley_Edge

I love the thinking behind option 2 but I think the execution is a few iterations away from being ready. Could the design team look at it again?

As others have said:
1. without the picture of the church and Edge, it’s not clear that it’s more than a tick
2. the font is quite bland - it doesn’t feel fresh and modern - and is too closely spaced
3. without knowing the curve of the tick is the Edge it doesn’t make sense to have Edge in bold

It would be a shame to discard option 2 because the execution isn’t right, when it has the potential to be original and unique.

Alternatively, could local design students be given a crack at a 3rd option? Either an iteration of those two options or something new?
David Isherwood
Saturday 20th October 2018 at 5:33 pm
Option 1 definitely.

Agree with Kelvin Briggs and Ashley C D. If you have to explain what the logo means you’ve got it wrong. I’m definitely one for progress, but this small piece of history and tradition is nice to keep
Chris Wilcox
Tuesday 23rd October 2018 at 11:47 pm
Both designs are boring and show little imagination. New signs are needed that set Alderley Edge apart (like so many villages in the East Midlands); either designs based upon elements from our history or our legends.
Chris Wilcox
John Andrew
Thursday 25th October 2018 at 11:26 am
Option 1 please + coat of arms.
Tony Haluradivth
Thursday 25th October 2018 at 2:33 pm
Option 1 is the best (provided it is kept clean and free of the green algae and rust which sadly blights our ancient village signposts). The modern sign would look more appropriate for a hideous 60's concrete "new town" like Cumbernauld.
Tony Haluradivth
Friday 26th October 2018 at 4:59 pm
Option 1 is the best (provided it is kept clean and free of the green algae and rust which sadly blights our ancient village signposts). The modern sign would look more appropriate for a hideous 60's concrete "new town" like Cumbernauld.
David Isherwood
Saturday 27th October 2018 at 7:54 pm
I'm sure AlderleyEdge.com wouldn't want to discrimate so we should point out following Tony's comment that other 1960s concrete new towns are also available.....
David Carey
Tuesday 30th October 2018 at 10:57 am
Option 1 please
David Blow
Tuesday 6th November 2018 at 12:02 am
Option 1 is better at least there is no need to try to explain what we are trying to convey. Option 2 is clearly failing.
Kelvin Briggs
Tuesday 6th November 2018 at 5:28 pm
It looks like Option one gets the vast majority of 'ticks' with the consultation period now over.

With Alderley Edge in Bloom securing the 'Gold Award' in the North West In Bloom competition, how about a secondary plaque beneath the main one detailing the award as per the fine signage that Wilmslow have invested in?

Have a look at the signage as you enter Wilmslow from Alderley Edge. Some neat planters below the new Alderley Edge signage would make a fine addition.

Please let's celebrate our Gold success!
Fiona Doorbar
Tuesday 6th November 2018 at 8:54 pm
I will second that Kelvin. Great idea. When I have the time I will volunteer to join in with the dedicated team with the upkeep of our village.

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