Council confirms free parking initiative will continue this year


The free parking initiative in Cheshire East towns, which was introduced in 2016, is being made available again this year.

Cheshire East Council introduced up to 4 days of free parking a year in Council owned car parks where charges apply, so in Alderley Edge the offer of free parking applies to South Street car park.

The scheme is designed to encourage more people into towns and villages to boost trade, however it has been criticised for failing to grab people's attention and being badly promoted - which meant that some motorists who used the car parks on the selected "free" days were completely unaware of the scheme so they purchased tickets as per normal.

Alderley Edge Parish Council needs to agree the four days with Cheshire East Council when free parking will be available so they have approached local businesses for feedback.

Speaking at the Parish Council meeting on Monday, 12th February, Councillor Rachael Grantham said "This cropped up last year out of the blue and we didn't have much time to think about it. However, this year we have a little big longer to get some information from other people in the village."

Having consulted local businesses, both retail and services, the majority wanted it spread across four Saturdays throughout the year. From the feedback received Cllr Grantham recommended the following four dates:

  • Saturday 31st March - which is Easter weekend
  • Saturday 7th July - which is Independents Day. July is independent retail month and that Saturday is the main focus for independent businesses as a national campaign.
  • Saturday 2nd December - which is small business Saturday.
  • Saturday 22nd December - which is the last Saturday before Christmas.

In order to avoid all the spaces being taken up by workers, the free parking will start after 10am.

Councillor Rachael Grantham added "One of the traders commented they would ensure none of their staff used it for those particular days if we were going to put the emphasis on bringing people into the village to use the businesses."

Parking , Parking


Here's what readers have had to say so far. Why not add your thoughts below.

Ian Cook
Wednesday 14th February 2018 at 9:40 am
Four days Free parking a year will, unfortunately, have no benefit to small traders in the village......they are competing with free parking 365 days a year down the road at Handforth Dean and the Trafford Centre.

Can't see the point of this half-hearted initiative, "Free after 3" 6 days a week seems a better plan!

Sorry, as my school reports frequently said...."Could try harder!" Think this just ticks a box in council la la land for the business initiative do-gooders.

Support your local shopkeepers...or lose them!!
Alan Brough
Wednesday 14th February 2018 at 11:14 am
I'd also question whether the "In order to avoid all the spaces being taken up by workers, the free parking will start after 10am." is actually practical.

I'd bet that workers and commuters will take advantage of the free parking safe in the knowledge that hard-pressed Parking Attendants will be deployed elsewhere on a day when parking in Alderley is free and therefore the chances of being ticketed before 10am are slim.