Promotional Feature
Fast emerging Daniella Draper has chosen the Manchester based marketing agency Digital Next as its digital partner, working together to create new online opportunities for the family-run business.
A bespoke jewellery designer and graduate of Central St Martins, Daniella began the impressive business, with their first store finding incredible success. The brand's initial impressive organic growth enabled the opening of more stores across the north of UK, and they now wish to be recognised on an international level online, starting with a Christmas video-led campaign.
Creating statement pieces by hand and achieving great success from the beginning, the company recognised they needed an important focus on their online business. They have created a digital partnership with Digital Next to help them move forward in becoming a shop front to the whole web.
With Daniella's aim of being the go-to brand for distinctive, British-made jewellery, a multichannel campaign has been created to guarantee further success. With increased interest and new orders coming in from across Manchester and Cheshire, Daniella Draper's story is only just beginning.
Digital Next co-founder, Mark Blackhurst, said he was delighted with the new partnership. He said, "A great, vibrant British-based business with great customer service and a range of fantastic products, the Draper family are a delight to work with and have a definite place in the market. We are already seeing traction from our work online and are extremely excited for the future."
With huge emphasis placed on businesses to be visible online and having a solid strategy, Daniella Draper are now working with Digital Next to create bespoke campaigns to push the brand into the spotlight. Signing a 24-month contract after previous success on initial campaigns, the brand is set for an exciting 2017 and beyond.
Holly Draper, Daniella's sister, said, "Working with Digital Next has been a great move for us, and we look forward to the next few months with them to see how our online presence can grow further after an amazing start."
With a huge 95% of jewellery now being made overseas the Drapers are in the finite percent of hand British Jewellery makers and with Christmas only round the corner, it's exciting to see an emerging British brand offering beautiful, statement jewellery.
